There’s something more important to compare us to than other companies.

It’s critical to make good decisions when readiness, maintenance costs, and TOC are at stake. In the military the stakes are high whether it’s a $100,000 decision or a $10 million decision. 

That’s why we encourage customers to compare different options against established standards and specifications before comparing them to each other. The first question is whether the product meets the specs or standards.  

The second question is how well they meet the specs and standards. The better a product meets/exceeds the specs, the higher its value - and the more likely it is to meet your real needs and save you money in the long run. 

Tempting as it is (for all of us) to compare products against each other, the real test is how they stand up to your specs and standards, how effective are they at meeting the most, and the most important, objectives. 

We use this simple diagram as a way to represent the idea of comparing our products “up” to standards and specifications rather than “across” to other products.

The way we see it, if our product doesn’t do the best job of meeting your standards and achieving your objectives, going with a different option is your best decision. That’s why we spend so much time collaborating with customers on problem identification and defining success. In the end, we’re not selling a product, we’re providing a solution.