Our real business is problem-solving - it just happens to come in the form of products.

We didn’t set out to make just another protective cover. We set out to solve the problem of covers trapping heat and moisture which leads to mold, mildew and corrosion. A protective cover that solves some problems but creates other problems is not a true solution. A true solution is a complete solution. That’s why we spent years in R&D to crack the code of air-permeability.

We got into R&D for aviation blankets for the same reason. We didn’t set out to modernize aviation blankets, we set out to revolutionize them. We wanted to tackle the problems of blankets trapping moisture against the airframe and gaining weight from absorbing fluids - problems that have plagued blankets for decades. The result is a solution set that comes in the form of a blanket set.

We often talk about being “problem-centric” not “product-centric” because we know that the real business we’re in is not selling products but solving problems - which is why you can’t become attached to the product - it’s always evolving during the problem-solving process.

Making something that’s marginally better doesn’t provide enough incentive

It’s what we call the “thrill of the chase.” Making something that’s marginally better doesn’t provide enough incentive for the long and often arduous R&D journey. But coming up with something that represents a real breakthrough? That’s what helps you push through the hundreds of little lessons learned along the way (what some mistakenly call “failures”).

We don’t want to be in the business of pushing products, we want to be in the business of providing solutions. We encourage you to reach out and put us to the test.